Dr Piali Haldar

Dr Piali Haldar is an Professor–Marketing from Lexicon Management Institute of Leadership and Excellence, Pune Dr. Piali Haldar completed her PGDRM from Institute of Rural Management Anand and PhD from the Birla Institute of Technology, Mesra. Her areas of specialisation are rural marketing, branding strategy and consumer behaviour. She has 8 years’ experience in corporate and more than 18 years’ experience in teaching and research, she has authored one text book and 3 edited books. She has published papers in reputed journals listed in ABDC and Scopus Indexed. She has presented papers in various national and international conferences and contributed more than 50 papers in reputed journals and published one book in rural marketing. She has organised MPDs, FPDs, Workshops, Conferences and Seminars in the field of management and research.