Dr Piali Haldar

Dr Piali Haldar

Dr Piali Haldar

Dr Piali Haldar is an Assistant Professor from School of Business Studies, Sharda University of Greater Noida. She received her MBA from Institute of Rural Management Anand and PhD from the Birla Institute of Technology, Mesra. Her areas of specialisation are rural marketing, rural development, branding strategy and consumer behaviour. She has more than 16 years of teaching and research experience and published papers in ABDC listed and Scopus listed journals. She has presented papers in various national and international conferences and contributed more than 50 papers in reputed journals and published one book in rural marketing. She has organised MPDs, FPDs, Workshops, Conferences and Seminars in field of management and research

Published Book

  1. Shaping the Next Normal: Rebound Reimagine, Reinnovate, Rearchitect
  2. Marketing Management for the Beginners