Dr Piali Haldar

Dr Piali Haldar

Dr Piali Haldar

Dr. Piali Haldar is an Associate Professor from G. L. Bajaj Institute of Management of Research, Greater Noida. She completed her MBA from Institute of Rural Management Anand and PhD from the Birla Institute of Technology, Mesra. Her areas of specialisation are rural marketing, rural development, branding strategy and consumer behaviour. She has more than 16 years of teaching and research experience and published papers in ABDC listed and Scopus listed journals. She has presented papers in various national and international conferences and contributed more than 50 papers in reputed journals and published one book in rural marketing. She has organised MPDs, FPDs, Workshops, Conferences and Seminars in field of management and research.

Published Book

  1. Shaping the Next Normal: Rebound Reimagine, Reinnovate, Rearchitect
  2. Marketing Management for the Beginners
  3. Digital Disruption and Environmental, Social & Governance