Marketing Management is one of the fundamental subjects in business management curriculum.
However, this subject often become challenging course for the students as they have varying degree of knowledge and command over it,
some having studies it as a subsidiary paper and others not having studied it at all.
Keeping all levels in mind, this book starts with explaining the basic concepts of marketing in simple, yet interesting way.
Most of the available textbooks on marketing management deal with an explanation of theoretical concepts with few examples. But, the real challenge for a student of management lies in understanding and applying the theoretical concepts in real world. The key strength of this book lies in introducing the basic concepts in simple words with an objective of making readers appreciate the value of marketing principles as a tool of business decision making.