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The Kumbh Mela, one of the world’s largest religious gatherings, offers a rare glimpse into the dynamics of temporary, high-density, and informal rural markets. With millions of pilgrims congregating over a short span, the event becomes a fertile ground for entrepreneurial activity and economic experimentation. Vendors, service providers, and small-scale entrepreneurs seize the opportunity to capitalize on the massive demand. This offers a unique opportunity to study economic principles reflected in the ecosystem. It also gives an insight to policymakers and development economists, and the underlying forces of supply, demand, price-setting, customer behavior, and competition in this unique context.
This booklet brings these stories to life and shares how young leaders can learn from them.
Book Bazooka Publication बुक बज़ूका पब्लिकेशन
