This compendium is a collection of papers that were presented in the second International Conference on Marketing “MarkTech -2022” on the theme “Reimagining Global Marketing: Innovations Focused on the Digitalized World” organized by the Department of MBA, ITS Engineering College, Greater Noida, on January 22, 2022.
This compendium aims to collate the ideas generated in the conference and bring them to the readers.
The 5 D’s of digital marketing, comprising Digital Devices, Digital Media, Digital Platforms, Digital Data and Digital Technology, can be used along with traditional marketing techniques. Most startups in India have adopted digital marketing with small capital investment and have contributed to the growth of the economy. The ongoing global COVID-19 pandemic has resulted in economic crisis throughout the world. However, despite challenges, the globe has come up with new innovations, like creation of anti-virus drugs in an expediated manner. This has helped companies in moving towards digital opportunities in all business sectors, including healthcare, education, banking etc. In fact, most of the Indian startups have also adopted digital marketing with minimum capital investment to survive and grow amid the changed business environment. Indeed, we have faced the crisis with exceptionally well human abilities and intellect. The success of your business would now be dependent on how well you adopt and implement the digital marketing strategies.